Should I get a domain name appraisal?

domain appraisalI’m often asked whether or not an “appraisal” should be obtained to determine the value of a domain name. There are automated appraisal websites, and there are ‘human’ appraisals. Both are more often than not a complete waste of energy and time, simply because every single domain name is a unique item, and its value can only be determined by a potential buyer. Different buyers have different needs, different circumstances, different budgets.

That being said, there are times when it’s helpful to use an automated appraisal service to get a ‘feel’ for what the market may bear. However, I caution you to take that information with a grain of salt. MOST of the domains I have sold for thousands each were “appraised” at a fraction of the price.

Here is a great article showing actual data and comparisons…


Do automated appraisals work?

Sometimes, but there are notable limits.

It’s one of the great debates in the domain name industry: do automated domain name appraisals work? Are any domain appraisals (even from humans) accurate?

I thought about this again today as I put together the end user sales report. People usually comment that certain domains were priced really low.

So I decided to run a non-scientific sample… (see full story)

6 Responses to “Should I get a domain name appraisal?”

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  1. Debora Humphries says:

    I agree that one should take an automated appraisals information with a grain of salt. I have purchased names that Estibot had appraised at $20 and sold them for much more to end users.

    I am happy you have opened up the “Domain Profits Academy.” After getting into the Domain Profits Club you offer several years ago, I have found a ton of excellent domain names.

    I made my first big domain name sale in 2010 after purchasing Easy Cash Domaining from you.

    This is going to be great and I can’t wait to learn more from you. Thanks again for yet another awesome opportunity. πŸ™‚

  2. Jorge Luis says:

    Hi Gene!

    First of all let me congratulate you for this new blog of yours.

    My name is Jorge Luis, I’m from Peru (LatinAmerica) and I just purchased your Domain Clout Silver Membership on Saturday (I was on the webinar organized by you and Jason Fladlien)

    As soon as you finished your presentation, boy I KNEW I had to try your system.

    You really sound to me like a REAL LEGIT person (I’m saying this because 9 out of 10 people I heard they have a “money making system” they’re only trying to grab your money and run in the other way)

    Gene, you’re not like those guys. Let me tell you that I really admire you for making a full time income by domaining and now been open to help little guys like me to start making some profits.

    I just found this blog because I came accross and interview (audio) you did with a nice lady (don’t remember her name, but it was like half hour)

    I can’t wait to learn more from you and maybe email you as soon as I sell my first domain. Can’t wait that day to come =)

    Thank you once again Gene for the wonderful job you do and I wish you the best of lucks with this new blog


    Jorge Luis

  3. David says:

    Hey Gene,

    I jumped on as well yesterday, set everything up last night and ran with it today.

    it all sounds just way too easy. To think of it like virtual real estate, but so much simpler.

    This is my first introduction to domaining, but not marketing at all – so I am excited to work and make this work.

    Any pointers will be greatly appreciated.

    I’ve got my eye on about 4 domains and have sent out a bunch of emails. I’m a silver guy without estibot – so manual is my method for now.. At least until I get my first sale.

    let’s mmmake it happen,
    David R.

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